I have a simple rule for my writing: If I wouldn’t say it to a friend over coffee, I won’t type it into a Google Doc.

The world is loud enough. We don't need more "synergy" or "game-changing solutions." We need clarity. Unfortunately, most brands miss that mark. They panic and start using buzzwords until their message dissolves into nonsense.

Honestly? It sounds like it was written by a committee of raccoons fighting over a keyboard.

My job is to cut through that noise. I dig into your world, whether that’s high-performance athletics or environmental conservation, and I find the story that actually matters. I don’t treat your audience like data points. I treat them like intelligent adults who appreciate being told the truth.

When I’m not typing, I try to log off completely. I spend my weekends kayaking, painting with too many colors, or hanging out with my dog (and self-appointed creative director), Boo. I’ve found that the best ideas usually happen when I’m nowhere near a computer.

Plus, Boo is a terrible editor, so it’s nice to get a break.