Great copy should feel like the first sip of champagne — light, bubbly, and just a little bit magical.

I didn’t always write for a living. I started in web design, where I realized that every color, click, and scroll tells a story (yes, even the footer copy counts). Once I saw how the right words could pull people in and keep them around, I was hooked. Design might catch the eye, but the words are what make people stay — and that’s when I knew I’d found my spark.

Now I help brands turn “just content” into stories people actually want to read. Smart SEO, sharp headlines, persuasive messaging — all blended so your audience doesn’t just skim your words, they feel them (and usually click that shiny button, too).

When I’m not writing, I’m probably kayaking with friends, painting with way too many colors, or hanging out with my dog, Boo (who’s firmly convinced she’s the creative director here). Those off-screen adventures keep me inspired and remind me that creativity doesn’t have to stay locked in a Google Doc.

If you’re looking for copy that’s equal parts strategy and sparkle, you’re in the right place.