Campaigns are where clarity meets instinct. Every line earns its place, every word works a little harder. These pieces were written to give brands personality, rhythm, and the kind of voice people remember
Italic is a luxury e-commerce brand known for its refined essentials and timeless design. I wrote lifestyle-driven email campaigns that captured the brand’s understated elegance and helped strengthen its relationship with high-intent shoppers.
Italic
His Place
His Place is a menswear brand that merges everyday confidence with modern design. I wrote website copy and SEO-optimized product descriptions that defined the brand’s tone and created a clear, relatable shopping experience.
OutRival is a performance-driven training platform that delivers elite summer hockey combines—multi-day events combining data, coaching, and competition. I led copy for website, emails, campaign launches, social content, and blog narratives to support their Combine rollout and showcase their unique training ecosystem.
Outrival Sports
Budpop
BudPop is a leading hemp and CBD brand focused on quality, transparency, and modern wellness. I wrote email campaigns that blended education with personality, driving engagement and sales through approachable, conversational storytelling.
FunToDo is a social platform that helps users discover, host, and share local events through one connected app. I wrote copy for their app launch campaign, website, convention materials, and email marketing, creating a voice that feels energetic, clear, and community-driven.