Performance with purpose
OutRival Sports trains the next generation of athletes through data-driven programs and a culture built on consistency and grit. I wrote copy for their website and full campaign rollout, including long-form articles, combines promotion, social media, and branded reels. The language was written to reflect what makes OutRival different — competitive, precise, and grounded in real growth.
Bringing the Outrival voice to every platform
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Building the standard
The website needed a voice that spoke to both athletes and parents — confident but approachable, serious about performance without losing authenticity. I developed tone and structure for the homepage, landing pages, and blog features to show how OutRival turns training into measurable progress. The result is copy that feels focused, honest, and built to motivate.
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Finding the voice of performance
I wrote copy for the launch reel introducing OutRival’s summer combines. The goal was to match the energy of the visuals with language that felt powerful and immediate. Every line was written to move like the athletes it represents — sharp pacing, active verbs, and a tone that pushes momentum forward.
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Writing that moves fast
For OutRival’s X feed, I created short-form copy that captures attention quickly while staying true to the brand’s disciplined voice. Each post was written to highlight athlete stories, training moments, and new combine announcements in a way that feels inspiring, not performative. It’s copy that earns engagement by speaking the same language as its audience.