Helping every story find its home
Paws in the City rescues and rehabilitates animals across the Dallas area, pairing them with families who give them a second chance. I wrote donor outreach emails and awareness copy that centered on empathy and connection, creating language that felt heartfelt without leaning on sentimentality. The focus was on trust, compassion, and real impact.
I wrote promotional copy for Paws in the City’s website, social media, and newsletters to boost engagement and community involvement. The work highlighted upcoming adoption events, fundraisers, and volunteer opportunities while sharing helpful tips on dog care and rescue. Each piece was designed to feel friendly and genuine, encouraging people to show up, take part, and help more animals find their forever homes.
